Clinical expertise.
Human focus.
ORRA Synergy was built by someone who has spent over 20 years inside the industry — not watching it from the outside.
Founder, ORRA Synergy
Joanne Yeoh
"20+ years in clinical research — from CRA on the ground to Head of Clinical Operations. Now channelling that experience into building something that gives back to the industry."
With over two decades of progressive experience spanning from Clinical Research Associate to Clinical Operations Manager in the CRO sector, Joanne's career culminated as Head of Clinical Operations at Clinical Research Malaysia — one of the country's leading global trusted research management organisations.
She has a strong track record in clinical operation leadership, line management, and operational excellence. Following a planned career transition that included MBA studies and family caregiving responsibilities, Joanne is now re-engaging with the clinical research and healthcare sector through selected consulting and advisory work under ORRA Synergy.
Her current focus spans clinical operations effectiveness, study start-up readiness, SOP and process improvement, project coordination, and team mentoring — the areas where she has consistently delivered the most impact throughout her career.
Head of Clinical Operations — Clinical Research Malaysia
Led clinical operations nationally; as part of the senior leadership team, strategizing clinical operation work processes, building clinical operation talents through mentoring and structured training.
Clinical Operations Manager — CRO Sector
Progressive leadership roles managing multi-site trials across therapeutic areas, including CRA accompanied visits and QC visits in Malaysia, Singapore, Hong Kong, and Taiwan.
Clinical Research Associate
Field monitoring and site management experience that informs every advisory engagement today.
What Joanne brings
to every engagement
Two decades of hands-on clinical operations experience — not advisory from a distance, but from someone who has managed the challenges directly.
Clinical Operations Effectiveness
Identifying and resolving the operational gaps that slow down study delivery and increase risk.
Study Start-Up Readiness
Getting sites, investigators, and sponsor teams prepared for faster, cleaner study activation.
SOP & Process Improvement
Building the procedural frameworks that make clinical operations inspection-ready and scalable.
Team Leadership & Mentoring
Developing CRAs, study coordinators, and clinical operations staff into capable, confident practitioners.
20+
Years in clinical research
3
Integrated service pillars
∞
Commitment to excellence
Our approach to every engagement
Every engagement begins with listening — understanding the context before recommending anything.
1 — Understand
A discovery conversation to understand your organisation's current state, goals, and specific challenges before we propose any solution.
2 — Recommend
A tailored proposal based on what we've learned — whether that's a training programme, consultancy brief, or talent search.
3 — Deliver
We execute with rigour and maintain close communication throughout, adjusting where the situation requires.
4 — Follow Through
We check in post-engagement to ensure outcomes were achieved and the relationship continues to deliver value.